Mark Johnson

Mark W. Johnson
Co-founder and Chairman of Innosight
Author of “Seizing the White Space: Business Model Innovation for Growth and Renewal”

Noblis Technology Tuesdays
March 2, 2010

“Seizing the White Space: Business Model Innovation for Growth and Renewal” presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth.

This landmark book by Mark Johnson describes how companies can achieve transformational growth in new markets. Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language—and a framework with which to understand an existing enterprise and the white space it hopes to conquer. This book—from Clay Christensen’s firm Innosight—is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth.

Mark W. Johnson

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Mark Johnson's book: "Seizing the White Space"

Mark W. Johnson is Chairman and Co-founder of Innosight, a strategic innovation consulting and research firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Harvard Business School professor and best-selling author on innovation, Clayton M. Christensen. He has consulted to Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship.

Mark's most recent work has focused on business model innovation, helping companies create and manage distinct new business models for new market growth and renewal. This work is the subject of the December 2008 Harvard Business Review article "Reinventing Your Business Model" and now the book "Seizing the White Space: Business Model Innovation For Growth and Renewal." He is also co-author of "The Innovator’s Guide to Growth."

Mark is a much-requested authority and speaker on innovation, transformation, and business model change and has been a featured speaker at Fortune and Forbes innovation and leadership conferences and at other various industry conferences and forums.

Prior to co-founding Innosight, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing innovation and comprehensive change programs. Prior to Booz Allen Hamilton, he was a commissioned officer in the United States Navy.

Mark received his MBA from the Harvard Business School. He received a MS in civil engineering (concentration in aerospace structures) and engineering mechanics from Columbia University and a BS in aerospace engineering from the United States Naval Academy. He currently serve on the board of the US Naval Institute.

Mark Johnson

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Mark W. Johnson